What does your work involve?
My design practice is supported by a team of specialists and offers expertise in branding, art direction and digital design for a diverse range of clients, including cultural institutes and leading global brands. Combining my extensive experience across digital and printed mediums, I aim to work closely with collaborators in the creation of engaging and thoughtful contemporary design.
I am also a co-founder of Nicety Materials, a digital library for physical materials. Nicety makes physical materials (such as paper, wood, ceramic) and their processors more accessible to designers.
I have guest lectured at the University of the Arts London, Shillington Education, The Margate School and the University of Greenwich.
What inspires you?
Being born and raised in India and then later moving to the UK has given me a super creative lens, making my design solutions fresh and relevant.
What message would you give to the next generation?
No short cuts, just sheer hard work. Soak up all creative energy around you.