The house flag of the Italia Societa Anonima di Navigazione, Genoa. In this example the design appears to be reversed. It combines the St George's Cross of Genoa with the arms of Trieste, represented by a white halberd on a red field. The flag is made of a wool and synthetic fibre bunting with a linen hoist. It is machine sewn and the design is printed. A rope is attached.

The major Italian shipping lines were nationalized under the holding company, Societa Finanziaria Industriale Italiana in 1932 as a result of the depression. In 1936 the fleet was split into four divisions each serving an agreed geographical area. Italia commenced operations the following year on routes to North and South America. By the end of the 1960s Italia's prestigious passenger liners were becoming unprofitable owing to the competition from air transport and the company switched its operations to freight. It is now in private ownership as part of the Fratelli D'Amico Armatori Societa per Azioni, Genoa.