Dissertation about the cruise business of the Peninsular and Oriental Steam Navigation Company (P&O). It is divided into two parts with several subheadings and includes an appendix and bibliography. The first part briefly examines the history of the Peninsular and Oriental Steam Navigation Company (P&O) and its correlation with British culture. The second and largest part analyses the development of P&O's cruise business in the context of British-European relations in the 20th century, including detailed examinations of advertisements from various eras.